Genpact is Hiring Business Analyst

Genpact Business Analyst Role: A Gateway to Transformative Campaign Execution

If you’re passionate about data-driven marketing campaigns and wish to be at the forefront of digital transformation, the Business Analyst – Campaign Specialist role at Genpact might be your next big opportunity. In this hybrid role, you’ll collaborate with leading North American banking clients, craft seamless campaigns using tools like SAS/SAS CI, and ensure on-time, error-free execution.

About Genpact: Transforming Enterprises Worldwide

Genpact (NYSE: G) is a global leader in professional services, helping businesses navigate the complexities of today’s fast-paced digital landscape. With over 125,000 professionals across 30+ countries, Genpact partners with Fortune Global 500 companies to deliver cutting-edge solutions that drive efficiency, innovation, and customer satisfaction.

Guided by its purpose, “the relentless pursuit of a world that works better for people,” Genpact leverages its expertise in data, technology, and AI to transform enterprises.

Core Values: Curiosity, agility, diversity, and integrity.
Services: Digital operations, analytics, AI solutions, and domain expertise.
Global Presence: Offices in North America, Europe, Asia-Pacific, and more.

Learn more about Genpact’s journey and culture on their official website Genpact.com and social platforms like LinkedIn, YouTube, and Facebook.

Position Overview: Business Analyst – Campaign Specialist

Location: Gurugram, India

Job Type: Full-time (Hybrid)

Education: Bachelor’s / Graduation / Equivalent

In this role, you’ll work with North American banking clients, helping design and execute high-impact marketing campaigns. You’ll serve as the primary liaison between stakeholders, ensuring campaigns align with business goals and deliver measurable results.

Key Responsibilities

1. Campaign Execution

Map business requirements and execute campaigns using SAS / SAS CI.
Ensure campaigns are launched without errors or delays.
Monitor performance metrics and maintain execution accuracy.

2. Stakeholder Collaboration

Act as the primary point of contact for marketing managers.
Attend business meetings to understand campaign objectives, segmentation, and strategies.
Highlight process improvements and suggest value-add initiatives.

3. Process Optimization

Collaborate with internal service lines to ensure seamless execution.
Proactively identify areas for improvement to enhance the campaign process.

4. Solution Management

Provide disciplined execution and align campaigns with client goals.
Create strategies to deliver measurable results for stakeholders.

Qualifications and Skills

Minimum Qualifications

Undergraduate/Postgraduate in Statistics, Mathematics, or Computer Science.
Proven experience in campaign execution and data analysis.

Preferred Skills

Proficiency in SQL and SAS / SAS CI.
Strong organizational and independent task management skills.
Previous experience in the campaign execution process is a plus.

What Makes Genpact Unique?

1. Work Environment

Diversity and Inclusion: Genpact fosters a culture of respect and inclusivity, ensuring equal opportunities for all.
Hybrid Model: Work from home flexibility for up to 1 day a week.
Growth Opportunities: Dynamic roles that offer personal and professional development.

2. Commitment to Integrity

Genpact emphasizes transparency in its hiring process. The company does not charge fees or require candidates to pay for applications or training, ensuring a scam-free experience.

Frequently Asked Questions (FAQ)

Q1: What is the primary focus of this role?

The Business Analyst – Campaign Specialist will manage end-to-end execution of marketing campaigns for a leading North American bank. This includes stakeholder collaboration, campaign design, execution, and process improvement.

Q2: What tools are essential for this role?

Proficiency in SAS / SAS CI is critical, along with knowledge of SQL for data management. Additional skills in campaign analysis and optimization are highly valued.

Q3: What qualifications do I need?

A degree in Statistics, Math, or Computer Science is required. Experience in campaign execution and analysis is a plus.

Q4: How does Genpact ensure diversity in hiring?

Genpact is committed to being an Equal Opportunity Employer, ensuring all applicants are evaluated based on merit, without bias toward race, religion, gender, or other characteristics protected by law.

Q5: Does this role offer remote work options?

Yes, the position offers hybrid work flexibility, allowing up to 1 day of remote work per week.

Why Join Genpact?

By joining Genpact, you’ll become part of a global team dedicated to making a difference. The Business Analyst – Campaign Specialist role provides a platform to enhance your technical skills, collaborate with industry leaders, and contribute to transformative campaigns that impact millions.

Genpact is Hiring Business Analyst | Apply Now